As a Tourism Destination (Park or Local Authority)
Welcome in the global QualityCoast community,
Join our journey to tourism sustainability!
Dear destination manager, promoter or policymaker,
We invite you to join the global community of tourism destinations embarking on a journey to quality and sustainability. Maybe you have already found yourself high in the rankings of the independent Global Sustainable Tourism Review (GSTR), e.g. in www.qualitycoast.info/alldestinations.htm. Or in tourism booking sites using GSTR data, like BookDifferent (e.g. www.bookdifferent.com/en/hotels/nl/city/-2150479).
Maybe you were disappointed not to see yourself ranked so high… But only you can influence your performance and ranking… We’ll tell you how.
How to start? We suggest any of the four options below. All options make use of the most widely used tools, including the Global Sustainable Tourism Criteria for Destinations (GSTC-D). They help you in making major steps towards improvement, creating awareness about your strong and weak points.
- Would you like to make a FREE self-assessment of the destination in only one day? More info
- Would like to quickly increase your visibility in the tourism market? More info
- Do you seek international recognition for your sustainability efforts? More info
- Would you like to learn how to become a sustainable destination (or manager)? More info
1. FREE Destination Assessment and advice
Ask us for the GSTR Destination Assessment (GSTR-DA), complete the form, make a self-assessment, and we will provide you with a preliminary evaluation of your strengths and weaknesses, and suggestions how to proceed. The DA will help you in your decisions how to proceed with measuring and monitoring, benchmarking, policy development and implementation.
The DA were also predict your GSTR score (% Sustainability, as published in e.g. www.qualitycoast.info/alldestinations.htm) and the likely result (success, and award level) of a QualityCoast or QualityDestination Award application (Option 3 below).
2. Quickly increase your visibility in the tourism market
More than 1000 international destinations have already been included in the GSTR. This information is used by online tourism agencies (OTAs) and their clients. Your information can be added to the GSTR, after validation. This is possible at two levels:
- Your quality and performance – as far as visible to tourists (nature, environment, culture, tradition, …) – is checked by our experts, leading to “BasiQ Verified” status, instantly raising your international visibility, with a GSTR score of up to 60% (max). BasiQ fee: €250-400, including annual subscription to the BasiQ membership services.
- Your quality and your policies are checked by our experts, leading to “Green Destinations Verified” status, raising your GSTR score of up to 80% (max). Fee: €960, including subscription to the QualityCoast membership services.
3. Apply for a QualityCoast Award
Global tourism platforms (DestiNet, Totem) have listed QualityCoast has as one of the world’s best and most transparent tourism destination certifications. Island and coastal destinations who are looking for the highest international recognition of their sustainable tourism efforts will find all necessary information in the QualityCoast manual.
- QualityCoast Participation Manual
- QualityCoast Registration Form
- How to complete the QC Application Form
Fill out the Registration Form (free). After registration, you will receive the QualityCoast Application Form. The assessment and Jury evaluation fee depends on the size of your destination.
4. Learn how to improve: Green Destinations Seminars
Register now for the Seminar, and learn together with colleagues from all over the world, how to become a Green Destination. You can become a Green Destination through a process of assessment, verification or certification, based upon the Global Sustainable Tourism Criteria for Destinations. Destinations awarded through QualityCoast or QualityDestination are automatically a Green Destination.
Each six weeks a new seminar starts, in alternating languages (8), with optional live sessions, and GSTC Course. Each seminar will run for three months (time commitment 4 hrs / week), see the announcement in www.linkedin.com/company/green-destinations.
We wish you all success!
On behalf of the QualityCoast Team:
Albert Salman, MSc, Director Sustainable Development, Coastal & Marine Union – EUCC
Marija Pejcic, MSc, QualityCoast Coordinator, Research & Assessment.
EUCC Leiden, 21 July 2014.
In case of any questions, please contact us at: firstname.lastname@example.org
BENEFITS OF PARTICIPATION IN QUALITYCOAST
The benefits of QualityCoast participation to European tourism destinations has recently been analysed by David Möllers (The Hague University of Applied Sciences). His research report identifies the benefits from eco-labels, certifications and award in general and from the QualityCoast Award in particular, with a central focus on three case studies: QualityCoast, Torres Vedras and Noordwijk. More information can be found in www.qualitycoast.info/?p=1794, and the report can be downloaded from there.
Another analysis of benefits can be found in the following page: www.qualitycoast.info/?page_id=1016.
The Coastal & Marine Union – EUCC has launched a marketing campaign together with the QualityCoast Destinations to promote them as the most attractive destinations for visitors interested in nature and landscape, environment, cultural identity and local identity.
Gain official world wide recognition
QualityCoast is strongly committed to functionality, transparency, and added value. In contrast to the jungle of accommodation eco-labels, the number of destination labels and award is still very small, and most other programmes are national or have only certified few destinations. Therefore, QualityCoast is talking with other certification organisations to join forces and to avoid a jungle in destination labels. We have joined the Global Sustainable Tourism Council (GSTC) as well as the European NECSTour network, and we aim to be among the first destination labels to be recognised by the GSTC.
NEW: QualityDestination Awards for cities, regions and towns (non-coastal)
The ECNC Land & Sea Group runs the QualityDestination Award programme for non-coastal destinations. Coastal cities and regions can also apply for a combined award: a QualityCoast Award for the coastal zone and a QualityDestination Award for the city or hinterland.