QualityCoast Ambassadors Posted October 2, 2013 by QualityCoast


The QualityCoast programme has been enriched by new Ambassadors! We would like to emphasise their value for our organisation and welcome them through a brief introduction on the Ambassadors and their activities.


KayLi Lum met EUCC’s Director Albert Salman through the social media a while ago, and she has accepted his invitation to become one of our International Ambassadors. She will support the QualityCoast, QualityDestination and the Global Sustainable Tourism Review, especially in China, Malaysia and Singapore. KayLi Lum graduated in Communications and has a passion for Travel, Acting and Sustainable Development. KayLi is a Travel Host, Writer, Researcher and Actor who has had her travel shows broadcast around the globe. Some of her work has entered film festivals such as the Dubai International Film Festival, New York County Food Film Festival, Australian Malaysian Film Festival and the International Film Festival Rotterdam (IFFR), just to name a few. In 2009, due to her passion and concern for social and environmental issues, she was selected to be part of the organising committee of the International Air Transport Association (IATA) in Geneva. Here she was involved in the organization of the 4th Aviation & Environment Summit. KayLi is an advocate for Sustainable Tourism and strongly believes that this practice should be encouraged if we want future generations to continue enjoying what Mother Nature has bestowed us with, and to promote socially responsible travel that supports local businesses and conserves cultural heritage. KayLi’s CCTV Travelogue webpage: http://cctv.cntv.cn/lm/travelogue/kayli_lum/index.shtml. LinkedIn profile: https://www.linkedin.com/in/kaylilum


Since 2004, Magdalena Muir is Advisory Board Member, Climate with the Coastal and Marine Union (EUCC), leading engagement on climate adaptation and mitigation, adaptation governance, and sustainable energy for Europe’s coastal and marine areas. She is active in EUCC’s QualityCoast global programme in the development of sustainable tourism destination criteria and indicators. On behalf of EUCC, she participates in the Global Sustainable Tourism Council (GSTC), being a member of the GSTC Communications Committee and acting as liaison to the Destinations Working Group. Dr. Muir is engaged in sustainable tourism development activities and research in the Americas and circum-Arctic and will be focusing as a QualityCoast Ambassador in these areas. Dr. Muir is a Research Associate with Arctic Institute of North America, University of Calgary. She also is Associate Professor with the Aarhus School of Business and Social Sciences, Aarhus University in Herning, Denmark, and affiliated with the Arctic Research Centre and the Nordic Centre of Excellence for Nordic Strategic Adaptation Research. She is Adjunct Professor at Johns Hopkins University in Washington DC, teaching in the Masters of Science- Energy Policy and Climate program at the Zanyl Krieger School of Arts and Sciences. For 2013 to 2014, she is the recipient of a Fulbright Scholarship for Renewable Energy-Desalination-Water Treatment Pilot Project, implementing this scholarship with the Columbia Climate Center, Earth Institute, Columbia University, and with the Center for Carbon-free Power Integration and Mangone Center for Marine Policy in the College of Earth, Ocean, and Environment, University of Delaware.

In addition, Dr. Muir is a practicing barrister and solicitor with International Energy, Environment and Legal Services Ltd., and Director, Renewables with EcoKraft Inc. She advises the Sustainable Cities Initiative Energy Lab, and QUEST Canada. She also collaborates with United Nations Department of Economic and Social Affairs on approaches and projects for renewable energy, energy efficiency and water scarcity in the Middle East and North Africa and is engaged with climate and oceans issues with the Global Oceans Forum.
Carlos Manuel Antunes Bernardes has a Degree in Tourism and Hotel Management and completed post-graduate studies in Regional and Local History. In addition, he was a doctoral candidate in tourism from the University of Lisbon. Currently, Carlos works as Deputy Mayor of Torres Vedras and is responsible for the environment, green areas, urban cleaning, coastal areas, municipal works and civil protection. He is also the Membership Manager and administrator of Municipal water and sanitation services of Torres Vedras and the Agency of environment and energy – west sustainable. He has recently launched a Facebook page, where additional information on his proceedings and more can be found: https://www.facebook.com/OestePortugalQualitycoast?ref=hl.



Marlyse Cremers, who has already been our Ambassador for the central Mediterranean for several years, is continuing her work under great appreciation by the QualityCoast network.

Mrs. Cremers joined the Coastal & Marine Union in 2007, after a long career in the fields of law and art. Accordingly she co-started the EUCC office in Malta, a small country in the middle of the Mediterranean where she lives since 16 years. She now brings –as first QualityCoast Ambassador- awareness of the importance of healthy seas and protected coastlines and of the responsibility of us all. In her position as EUCC Ambassador to the Mediterranean she also emphasises the importance of the Central Mediterranean Office of EUCC in Malta for contacts with other Mediterranean countries. Additionally, in May 2013the QualityCoast International Event was held in Gozo. For more information on EUCC Malta, visit the Facebook page: https://www.facebook.com/#!/EuccMalta?fref=ts.

The Ambassadors are looking forward to working with everybody interested in the QualityCoast programme and certainly have a very positive outlook on our future proceedings!